Case Studies
With hundreds digital campaigns under our belt, we’re just as experienced in creating a good strategy as we are in planning and executing campaigns. We use the latest tools and technology to help our clients. And we certainly know our way around facebook pages, blogs and other emerging channels.
But don’t just take our word for it. Have a look at our portfolio and see what our digital expertise, extensive network and media buying power can do for you.
Birmingham Ormiston Academy: winning over students and parents
When the Ormiston Academy contacted us, they were the new kids on the block. Literally. To publicise open days for their brand new academy, they wanted to reach parents of 12-16 year olds as well as potential new students. We recommended a blend of Facebook, Bebo, Myspace, hi5 and others to get the message to the widest possible audience within a 20 mile radius of Birmingham. The campaign generated over 1,200 clicks – creating plenty of excitement and making the open days very successful.
“The results of the online campaign were amazing. Up to 500 people came to each of our open days - and the young people were really enthusiastic about getting a place at Birmingham Ormiston Academy.”
Lewisham College – from strength to strength
At SAY, we believe that the closer we get to our clients, the more we can do for them. We’d been working with Lewisham College for three years when they came to us with a late summer enrolment drive aimed at 16-19 year olds within a 15 mile radius. The target was 1,500 clicks. But with our student network, we were able to deliver 5,600 clicks – four times the initial figure. The result? A satisfied client and a strong ongoing relationship.
Parkside Independent School - Seeing the impact
We heard about Parkside from one of our advertising partners. The school needed to reach parents of 2-15 year olds with an open-day invitation. Their target was 800 clicks. But Say delivered 1,080 - 35% more. The client could clearly see and appreciate the impact of a digital campaign that’s managed by experts.
Halesowen College – two is even better than one
Kids like games. It’s as simple as that. After a successful initial campaign, SAY was asked to raise the profile of this college among 12-15 year olds through a new viral game. The target was 1000 clicks, but we were able to double that number. Our student network makes a difference, and so does our expertise in managing all types of digital campaigns.
“For our second campaign with SAY, we decided to take advantage of demographic targeting to promote a game on our website. We wanted to make a younger audience aware of the college before they needed to make a decision. The campaign increased clicks by 92.7% - and next year will be even better.”